Apparently a whopping 80 million chocolate Easter eggs are sold in the UK every year, without a single mention of the guy who is the reason for the season – until now. The Meaningful Chocolate Company has launched the Real Easter Egg, which carries a short summary of the Easter message. As the trade paper The Grocer so eloquently puts it, “Jesus is taking on the Cadbury’s Caramel Bunny and Aero’s Luvabubble Lamb.”
The real Easter Egg is also made from fairly traded chocolate and a portion of the sale is being given to charity. The Meaningful Chocolate Company quotes Archbishop John Sentamu:
The Real Easter Egg gives consumers their first ever chance to buy an Easter Egg that not only tastes good but does good, bringing to light the Easter themes of hope and new life. I believe there will be widespread support for the product from the faith community and wider afield with many millions likely to be interested. The Real Easter Egg is a chance to educate and do good – giving money to charitable projects.
It seems that Sentamu is speaking from personal experience, as the 120 Anglican bishops were invited to do a taste-test.
Here’s the message on the box:
Easter is all about cute bunnies, fluffy chicks and eating too much chocolate, right? Well, not quite. We happen to think it’s a bit more meaningful than that.
That’s because billions of people all over the world believe that Jesus died on the cross on Good Friday, then rose again three days later… on Easter Sunday.
Actually, many believe that chocolate eggs represent the boulder that sealed his tomb. And with eggs being widely thought of as a symbol of hope and new life, the custom grew where people exchanged gifts of chocolate eggs at Easter. So now you know.
Just think… when you give someone The Real Easter Egg you’re not just giving them a delicious chocolate treat, you’re giving them something much more meaningful.
I’m a fan of chocolate, fair trade and Jesus, so the Real Easter Egg seems to me to be a Good Thing. If I can find one in our local Morrisons or Co-op I’ll give it my own taste-test and let you know the results.